Marketing management : analysis, planning, implementation, and control

Auteurs

Philip Kotler

Évaluation du livre

2,5

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Paramètres

Affaires & Gestion
Commerce
Développement personnel
Manuels
Nonfiction

En savoir plus sur le livre

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.