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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Achat du livre
Marketing management : analysis, planning, implementation, and control, Philip Kotler
- Langue
- Année de publication
- 1991
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- (rigide)
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- Titre
- Marketing management : analysis, planning, implementation, and control
- Langue
- Anglais
- Auteurs
- Philip Kotler
- Éditeur
- Prentice-Hall
- Publié
- 1991
- Format
- rigide
- ISBN10
- 0135524806
- ISBN13
- 9780135524800
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Motivation & Bien-être, Manuels et guides, Marketing & Ventes, Entrepreneuriat
- Évaluation
- 2,5 sur 5
- Description
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.