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Paramètres
- 736pages
- 26 heures de lecture
En savoir plus sur le livre
"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
Achat du livre
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Auteurs
- Philip Kotler, Gary Armstrong
- Éditeur
- Pearson Education Limited
- Publié
- 2020
- Format
- souple
- Pages
- 736
- ISBN13
- 9781292341132
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes
- Évaluation
- 4,15 sur 5
- Description
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.