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Principles of marketing

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  • 1020pages
  • 36 heures de lecture

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The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.

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Principles of marketing, Philip Kotler

Langue
Année de publication
2008
Reliure
(souple),
État du livre
Bon
Prix
4,09 €

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4,2
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Titre
Principles of marketing
Langue
Anglais
Format
souple
Pages
1020
ISBN10
0273711563
ISBN13
9780273711568
Séries
Évaluation
4,15 sur 5
Description
The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.