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This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
Achat du livre
Principles of Marketing, Collectif d'auteurs
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 3,59 €
Modes de paiement
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- Titre
- Principles of Marketing
- Langue
- Anglais
- Auteurs
- Collectif d'auteurs
- Éditeur
- Prentice Hall
- Publié
- 2005
- Format
- souple
- Pages
- 954
- ISBN10
- 0273684566
- ISBN13
- 9780273684565
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes
- Évaluation
- 4,15 sur 5
- Description
- This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.