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Principles of marketing

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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.

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Principles of marketing, Philip Kotler, Gary Armstrong

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Année de publication: 1991
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État du livre: Bon
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Titre: Principles of marketing
Langue: Anglais
Auteurs: Philip Kotler, Gary Armstrong
Éditeur: Prentice-Hall
Publié: 1991
Format: souple
ISBN10: 0137216890
ISBN13: 9780137216895
Mots clés: Manuels, Nonfiction, Affaires et économie, Manuels et guides, Commerce et vente, Économie, L'école, Gestion
Description: Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.