Principles of Marketing

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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.

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Principles of Marketing, Philip Kotler, Gary Armstrong

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Année de publication: 2004
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Titre: Principles of Marketing
Langue: Anglais
Auteurs: Philip Kotler, Gary Armstrong
Éditeur: Pearson/Prentice Hall
Publié: 2004
Format: souple
ISBN10: 0131212761
ISBN13: 9780131212763
Mots clés: Manuels, Nonfiction, Affaires et économie, Manuels et guides, Commerce et vente, Économie, L'école, Gestion
Description: Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.