Paramètres
- 272pages
- 10 heures de lecture
En savoir plus sur le livre
Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Achat du livre
Influence, Robert B. Cialdini
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Influence
- Sous-titre
- Science and Practice - International Edition, Fifth Edition
- Langue
- Anglais
- Auteurs
- Robert B. Cialdini
- Éditeur
- Pearson Education, Limited
- Publié
- 2008
- Format
- souple
- Pages
- 272
- ISBN10
- 0205663788
- ISBN13
- 9780205663781
- Séries
- Mots clés
- Nonfiction, Commerce, Motivation & Bien-être, Thèmes psychologiques, Cadeaux pour les dames, Leadership, Marketing et relations publiques, Communication, Manipulation
- Titre original
- Influence
- Évaluation
- 4,2 sur 5
- Description
- Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.