Influence

The psychology of persuasion

Auteurs

• Robert B. Cialdini

Paramètres

• Affaires et économie
• Commerce et vente
• Motivation et développement personnel
• Nonfiction
• Psychologie

En savoir plus sur le livre

This book is an examination of the psychology of compliance. Written in a narrative style the author combines research and his own experience with the techniques and strategies commonly used to gain compliance and to influence the outcome.

Achat du livre

• Année de publication: 1993