Strategic Brand Management

Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition

Auteurs

• Kevin Lane Keller

Paramètres

• 600 pages
• 21 heures de lecture

• Affaires & Gestion
• Art / Culture
• Commerce
• Manuels
• Nonfiction

En savoir plus sur le livre

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

Achat du livre

• Inscriptions / soulignements

• Année de publication: 2012
• Reliure: (souple),
• État du livre: Abîmé
• Prix: 17,48 €