Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
Achat du livre
Strategic Brand Management, Kevin Lane Keller
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 17,48 €
Modes de paiement
Personne n'a encore évalué .