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Paramètres
- 342pages
- 12 heures de lecture
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Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
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Flying Off Course, Rigas Doganis
- Langue
- Année de publication
- 2019
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 8,99 €
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- Titre
- Flying Off Course
- Sous-titre
- Airline Economics and Marketing - Fifth Edition
- Langue
- Anglais
- Auteurs
- Rigas Doganis
- Éditeur
- Routledge
- Publié
- 2019
- Format
- rigide
- Pages
- 342
- ISBN10
- 1138224235
- ISBN13
- 9781138224230
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Voitures & Transports, Économie, Aviation, Marketing et relations publiques, Compagnies aériennes
- Description
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.