This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
The second edition delves into the evolving landscape of the airline industry, highlighting significant developments such as mergers, alliances, and price wars. It also examines the effects of disasters on the sector and offers insights into future prospects, providing a comprehensive overview of the challenges and opportunities facing airlines today.