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Focuses on the development of communications skills, presenting the basics of how to design informative, persuasive and ethical verbal communications in a sales context. A range of topics that are applicable to the selling and communication process are covered.
Achat du livre
Professional Selling, Lawrence B. Chonko, Ben M. Enis
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 40,93 €
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