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Focuses on the development of communications skills, presenting the basics of how to design informative, persuasive and ethical verbal communications in a sales context. A range of topics that are applicable to the selling and communication process are covered.
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Professional Selling, Lawrence B. Chonko, Ben M. Enis
- Langue
- Année de publication
- 1993
- Reliure
- (rigide)
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- Titre
- Professional Selling
- Langue
- Anglais
- Auteurs
- Lawrence B. Chonko, Ben M. Enis
- Éditeur
- Allyn & Bacon
- Publié
- 1993
- Format
- rigide
- Pages
- 427
- ISBN10
- 0205141390
- ISBN13
- 9780205141395
- Séries
- Mots clés
- Commerce
- Description
- Focuses on the development of communications skills, presenting the basics of how to design informative, persuasive and ethical verbal communications in a sales context. A range of topics that are applicable to the selling and communication process are covered.