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Shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. This title shows how any organization can apply the five strategies to meet its own key business objectives.
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The Network is Your Customer, David L. Rogers
- Langue
- Année de publication
- 2010
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- (rigide)
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- Sous-titre
- 5 Strategies to Thrive in a Digital Age
- Langue
- Anglais
- Auteurs
- David L. Rogers
- Éditeur
- Yale University Press
- Publié
- 2010
- Format
- rigide
- Pages
- 312
- ISBN10
- 0300165870
- ISBN13
- 9780300165876
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4,05 sur 5
- Description
- Shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. This title shows how any organization can apply the five strategies to meet its own key business objectives.