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The Network Is Your Customer
Five Strategies to Thrive in a Digital Age
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Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
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The Network Is Your Customer, David L. Rogers
- Langue
- Année de publication
- 2012
- Reliure
- (souple)
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4,1
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- Titre
- The Network Is Your Customer
- Sous-titre
- Five Strategies to Thrive in a Digital Age
- Langue
- Anglais
- Auteurs
- David L. Rogers
- Éditeur
- Yale University Press
- Publié
- 2012
- Format
- souple
- Pages
- 336
- ISBN10
- 0300188293
- ISBN13
- 9780300188295
- Séries
- Catégories
- Mots clés
- Commerce
- Évaluation
- 4,05 sur 5
- Description
- Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.