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Small Cities with Big Dreams

Creative Placemaking and Branding Strategies

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252pages
Temps de lecture
9heures

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This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city. Inhaltsverzeichnis Chapter 1 Small cities, big challenges Chapter 2 Creating opportunities with limited resources Chapter 3 Placemaking Process: Putting things on the move Chapter 4 The Art of collaboration: Finding external partners and keeping them on board Chapter 5 Governance: The art of getting things done Chapter 6 Marketing and branding the small city Chapter 7 Impacts and effects: Reaping the rewards and counting the costs Chapter 8 Tempo: Good placemaking takes time Chapter 9 Lessons for other places? Critical success factors in the 's-Hertogenbosch story

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Small Cities with Big Dreams, Greg Richards, Lian Duif

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Année de publication
2018
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