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Lian Duif

    Small Cities with Big Dreams
    • Small Cities with Big Dreams

      Creative Placemaking and Branding Strategies

      • 252pages
      • 9 heures de lecture
      4,0(2)Évaluer

      This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city. Inhaltsverzeichnis Chapter 1 Small cities, big challenges Chapter 2 Creating opportunities with limited resources Chapter 3 Placemaking Process: Putting things on the move Chapter 4 The Art of collaboration: Finding external partners and keeping them on board Chapter 5 Governance: The art of getting things done Chapter 6 Marketing and branding the small city Chapter 7 Impacts and effects: Reaping the rewards and counting the costs Chapter 8 Tempo: Good placemaking takes time Chapter 9 Lessons for other places? Critical success factors in the 's-Hertogenbosch story

      Small Cities with Big Dreams