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Exploring the psychology of mass manipulation, this influential work examines how public opinion is shaped through propaganda techniques. Written by Edward Bernays, the "father of public relations," it reflects his insights into branding, political influence, and corporate image. Drawing on ideas from his mentor Walter Lippmann, Bernays details the mechanisms of mass communication and the role of propaganda in various sectors, including politics and business. His experiences during World War I further solidified his methods, which have since influenced modern marketing and public relations strategies.
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Propaganda, Edward L. Bernays
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- Année de publication
- 2024
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