Cet auteur est un pionnier dans le domaine des relations publiques et de la propagande. Son œuvre se concentre sur l'art de façonner l'opinion publique et d'influencer le comportement collectif. Son approche est considérée comme un élément fondamental de la communication moderne.
Un document édifiant où l'on apprend que la propagande politique au XXe siècle n'est pas née dans les régimes totalitaires, mais au cœur même de la démocratie libérale américaine. Texte présenté par Normand Baillargeon, philosophe, professeur à l'université du Québec à Montréal, et auteur d'un Petit cours d'autodéfense intellectuelle paru chez Lux en 2007.
You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. Bernays made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first book on how to manipulate the masses.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
"A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture."--Back cover
Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
The book holds significant historical importance, having influenced human thought over the ages. Efforts have been made to preserve its legacy by republishing it in a modern format, ensuring that it remains accessible to both current and future generations.
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The book explores Edward Bernays' connection to a powerful Jesuit network and his relationship with his uncle, Sigmund Freud. It delves into how Freud's influence shaped Bernays' personality, particularly emphasizing his narcissistic traits and tendency to boast. The narrative highlights the complexities of Bernays' character as he navigates the realms of manipulation and public relations, showcasing the interplay between familial ties and personal ambition.
Exploring the dynamics of public opinion, this book delves into how the organized habits and beliefs of the masses can be consciously influenced. It argues that those who control this manipulation form an invisible government, wielding significant power over society. The text highlights the implications of these mechanisms in a democratic context, revealing the underlying forces that shape political and social landscapes.