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Focusing on the method of design thinking, the book explores its transformative potential for enhancing innovation within companies and organizations. It highlights the contrasting experiences of various businesses, showcasing how some achieve extraordinary success while others struggle to implement this approach effectively. The discussion delves into the reasons behind these differing outcomes, providing insights into the practical application of design thinking in real-world scenarios.
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Building Successful Design Thinking Teams, Anna S.
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- 2022
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