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The book explores the shift from traditional sales professionals to individuals selling independently, whether it's products, services, or personal branding. It delves into the dynamics of modern sales, highlighting the importance of understanding consumer behavior and the quest for value. Readers will gain insights into effective strategies for navigating this evolving landscape, emphasizing the need for adaptability in a world where everyone is a potential seller and buyer.
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Serious Business, Stephan Heinrich
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- Année de publication
- 2015
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- (souple)
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