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International Management

The Process of Internationalization and Market Entry Strategies

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Pages
344pages
Temps de lecture
13heures

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The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.

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International Management, Manfred Fuchs

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Année de publication
2022
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