Users, Not Customers

Who Really Determines the Success of Your Business

Auteurs

• Aaron Shapiro

Paramètres

• 256 pages
• 9 heures de lecture

• Affaires et économie
• Art / Culture
• Commerce et vente
• Design
• Nonfiction

En savoir plus sur le livre

The book emphasizes the shift from traditional customer-centric approaches to a focus on users—individuals engaging with a brand through digital platforms, regardless of their purchasing history. It argues that understanding and catering to these users is essential for driving growth and profitability in the modern business landscape. By prioritizing user engagement and value, companies can become indispensable, ultimately leading to increased financial success.

Achat du livre

• Année de publication: 2013
• Reliure: (souple)