Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Auteurs

• Anne Janzer

Paramètres

• 240 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Entrepreneuriat
• Nonfiction

En savoir plus sur le livre

Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.

Achat du livre

• Année de publication: 2020
• Reliure: (souple)