Writing to Be Understood
- 228pages
- 8 heures de lecture
Writing to be Understood is the thinking writer's guide to nonfiction writing techniques.
Anne Janzer Livres
Anne Janzer est une écrivaine et coach en rédaction professionnelle, forte d'une expérience dans les affaires et le marketing. Elle est fascinée par le processus d'écriture et les sciences cognitives, des sujets qu'elle aborde avec enthousiasme avec d'autres écrivains. Son travail se concentre sur les aspects pratiques de l'écriture créative.
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
- 240pages
- 9 heures de lecture
Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.
33 Ways Not to Screw Up Your Business Emails
- 118pages
- 5 heures de lecture
Effective communication is crucial in business, yet emails often fall short, leading to misunderstandings and mismanagement. The book highlights the importance of crafting clear and purposeful emails to enhance professional interactions. It offers insights into common pitfalls and strategies for writing messages that are concise, impactful, and easily understood, ultimately aiming to improve workplace efficiency and collaboration.
