Subscription Marketing

Strategies for Nurturing Customers in a World of Churn

Auteurs

• Anne Janzer

Paramètres

• 240 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Entrepreneuriat
• Nonfiction

En savoir plus sur le livre

This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.

Achat du livre

• Année de publication: 2020
• Reliure: (rigide)