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The research paper explores the pivotal challenges faced by traditional automobile manufacturers over a century after the internal combustion engine's invention. It highlights the environmental issues, reliance on imported oil, and fluctuating fuel prices associated with gasoline-powered vehicles. These challenges present a unique opportunity for companies developing innovative electric powertrain technologies to revolutionize the automotive industry and pave the way for a more sustainable future.
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Tesla Motors, Inc. Market Analysis and Definition, Dominic Birk
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- 2015
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