The research paper explores the pivotal challenges faced by traditional automobile manufacturers over a century after the internal combustion engine's invention. It highlights the environmental issues, reliance on imported oil, and fluctuating fuel prices associated with gasoline-powered vehicles. These challenges present a unique opportunity for companies developing innovative electric powertrain technologies to revolutionize the automotive industry and pave the way for a more sustainable future.
Turnaround management addresses critical financial challenges threatening a company's sustainability, focusing on restoring operational performance, liquidity, and creditworthiness. This systematic restructuring process may involve radical measures to ensure continuity in operations, reflecting the determination of shareholders and management to navigate through crises. The research highlights strategies essential for effective turnaround management within corporate governance, emphasizing the importance of decisive action in times of financial distress.
Tesla Motors, Inc. stands out in the automotive industry due to its unique business model and strategic approaches that perplex competitors and marketing agencies alike. This research paper explores the intricacies of Tesla's offline and online marketing strategies, highlighting how the company has managed to polarize opinions and disrupt traditional market dynamics. The analysis provides insights into the effectiveness of Tesla's innovative tactics and their impact on the broader automotive landscape.
Research paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, language: English, abstract: This assignment examines the target group of Generation Y - a new and already much discussed age group, which begins to shape the labor market with their specific values, expectations and attitudes. Hereby the focus will be on the style of leadership that this generation needs in order to answer the question how companies have to adapt to maintain or become attractive for the young generation in the war for talents. In order to answer this question, the mentioned generation will be defined and then characterized in order to create a common understanding of the wording. The third chapter will afterwards outline several leadership theories and their main characteristics and ideas. The second part of the third chapter will then focus on the various needs and preferences of Generation Y and their impact on the corporate world: 1.Which traits make a leader a good leader? 2.Which leadership style matches their preferences best? 3.How should a leader adapt the working environment? After addressing and answering those questions, a recapitulation will be done and further research suggestions will be given.
