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Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.
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The Sponsor, Erik Barnouw
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- Année de publication
- 2003
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