Erik Barnouw Livres

Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.

Now brought completely up to date, the new edition of this classic work on documentary films and filmmaking surveys the history of the genre from 1895 to the present day. With the myriad social upheavals over the past decade, documentaries have enjoyed an international renaissance; here Barnouw considers the medium in the light of an entirely new political and social climate. He examines as well the latest filmmaking technology, and the effects that video cassettes and cable television are having on the production of documentaries. And like the previous editions, Documentary is filled with photographs, many of them rare, collected during the author's travels around the world. Covering the full course of the documentary from Louis Lumiere's first effort to recent landmark productions such as Shoah, this book makes the growing importance of a unique blend of art and reality accessible and understandable to all film lovers.