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The Counselor approach empowers sales forces to differentiate their products and services effectively in a competitive marketplace. By fostering trust and collaboration, this strategy emphasizes problem-solving and a partnership between seller and customer, making the buying process seamless and advantageous for both parties. This win-win mindset equips companies to achieve sustainable advantages in their sales efforts.
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Win-Win Selling, Larry Wilson
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- Année de publication
- 2011
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