The Death of Demographics

Valuegraphic Marketing for a Values-Driven World

Auteurs

• David Allison

Paramètres

• 376 pages
• 14 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Challenging traditional marketing beliefs, the book argues that understanding demographics and psychographics is insufficient for influencing consumer behavior. It suggests that deeper insights into consumer motivations and emotions are necessary to truly impact their decisions, urging marketers to rethink their strategies for engagement and connection.

Achat du livre

• Année de publication: 2022
• Reliure: (rigide)