David Allison Livres

Challenging the traditional belief that demographics and psychographics are the keys to influencing consumer behavior, this book argues that understanding these factors alone is insufficient. It delves into the complexities of consumer motivations and behaviors, suggesting that deeper insights beyond basic data are necessary to effectively impact decisions. The author presents a fresh perspective on marketing strategies, emphasizing the need for a more nuanced approach to truly connect with consumers.

With over 3,200 entries this fast and easy to use reference provides a guide to the common abbreviations and technical jargon used in medical imaging. Cross referenced entries, over 100 illustrations, and comprehensive search facilities make this book an essential system for all medical personnel.