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Global Political Campaigning

A Worldwide Analysis of Campaign Professionals and Their Practices

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Fritz Plasser

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Pages: 424pages
Temps de lecture: 15heures

Sciences politiques & Politique

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The book explores the evolving practices of election campaigning across the globe, drawing on an extensive survey of campaign managers and political consultants from 43 countries. It offers insights into the professional roles and strategic approaches that shape the future of electioneering in media-driven democracies, highlighting the impact of these changes on political communication and campaign strategies.

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Global Political Campaigning, Fritz Plasser

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Année de publication: 2002
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Titre: Global Political Campaigning
Sous-titre: A Worldwide Analysis of Campaign Professionals and Their Practices
Langue: Anglais
Auteurs: Fritz Plasser
Éditeur: Praeger
Publié: 2002
Format: rigide
Pages: 424
ISBN13: 9780275974640
Mots clés: Sciences politiques & Politique
Évaluation: 3 sur 5
Description: The book explores the evolving practices of election campaigning across the globe, drawing on an extensive survey of campaign managers and political consultants from 43 countries. It offers insights into the professional roles and strategic approaches that shape the future of electioneering in media-driven democracies, highlighting the impact of these changes on political communication and campaign strategies.