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- 170pages
- 6 heures de lecture
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Focusing on the importance of language in marketing, this book guides readers in enhancing brand value and influencing consumer behavior. It emphasizes the significance of brand language and provides strategies for developing a brand approach that leverages the intricacies of language to create a compelling identity. Through this exploration, students will gain insights into effectively utilizing language to strengthen their marketing efforts.
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The Language of Branding, Luna David, Robert J Morais, Dawn Lerman
- Langue
- Année de publication
- 2017
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