The Language of Branding

Theory, Strategies, and Tactics

Auteurs

• Luna David
• Robert J Morais
• Dawn Lerman

Paramètres

• 160 pages
• 6 heures de lecture

• À propos de la littérature
• Affaires et économie
• Ancienne publicité
• Art / Culture

En savoir plus sur le livre

Focusing on the strategic use of language, this book explores its role in enhancing brand value and shaping consumer behavior. By adopting a multidisciplinary approach, it reveals how language influences consumer actions and how this understanding can transform traditional branding principles. The insights provided aim to equip readers with the tools to effectively communicate and connect with consumers, ultimately driving brand success.

Achat du livre

• Année de publication: 2016
• Reliure: (souple)