A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

Auteurs

• David Michaelson
• Don W. Stacks

Paramètres

• 288 pages
• 11 heures de lecture

• Marketing et relations publiques

En savoir plus sur le livre

Contemporary public relations practice has evolved significantly, integrating new strategies and technologies to enhance communication and engagement. The book explores the changing landscape of PR, emphasizing the importance of digital media and social platforms in shaping public perception. It highlights case studies and real-world examples that illustrate effective PR campaigns and the ethical considerations involved. Additionally, it addresses the role of PR professionals in crisis management and reputation building, making it a valuable resource for practitioners and students alike.

Achat du livre

• Année de publication: 2014
• Reliure: (souple)