Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
Focusing on the intricacies of public relations, this book equips business readers with insights into research, measurement, and evaluation techniques. It emphasizes the importance of utilizing effective methods to gather evidence of public relations campaign outcomes, helping practitioners navigate the complexities of demonstrating success or failure in their efforts.
Contemporary public relations practice has evolved significantly, integrating new strategies and technologies to enhance communication and engagement. The book explores the changing landscape of PR, emphasizing the importance of digital media and social platforms in shaping public perception. It highlights case studies and real-world examples that illustrate effective PR campaigns and the ethical considerations involved. Additionally, it addresses the role of PR professionals in crisis management and reputation building, making it a valuable resource for practitioners and students alike.