Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on the new product development process, this research explores how high street fashion companies adapt to new market demands. It begins with definitions in the literature review, followed by two case studies that illustrate the theories discussed. The conclusion synthesizes insights from both the literature and primary research, offering suggestions for standard practices for companies entering or expanding within a new market segment.
Achat du livre
Fashion Market and Design Management, Shuang Liu
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Fashion Market and Design Management
- Sous-titre
- How does a high street fashion brand manage its new product development process to meet the demand of a new market
- Langue
- Anglais
- Auteurs
- Shuang Liu
- Publié
- 2010
- Format
- souple
- Pages
- 84
- ISBN13
- 9783838362847
- Séries
- Mots clés
- Nonfiction, Art / Culture, Design
- Description
- Focusing on the new product development process, this research explores how high street fashion companies adapt to new market demands. It begins with definitions in the literature review, followed by two case studies that illustrate the theories discussed. The conclusion synthesizes insights from both the literature and primary research, offering suggestions for standard practices for companies entering or expanding within a new market segment.