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Paramètres
- 306pages
- 11 heures de lecture
En savoir plus sur le livre
The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.
Achat du livre
Tested advertising methods, John Caples
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (souple)
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Modes de paiement
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- Langue
- Anglais
- Auteurs
- John Caples
- Éditeur
- PBooks
- Publié
- 2024
- Format
- souple
- Pages
- 306
- ISBN13
- 9798330360086
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Psychologie, Marketing & Ventes, Entrepreneuriat, Écriture, Communication
- Évaluation
- 4,35 sur 5
- Description
- The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.