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- 318pages
- 12 heures de lecture
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The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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Tested Advertising Methods, John Caples
- Langue
- Année de publication
- 1974
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Tested Advertising Methods
- Langue
- Anglais
- Auteurs
- John Caples
- Publié
- 1974
- Format
- souple
- Pages
- 318
- ISBN10
- 0139068910
- ISBN13
- 9780139068911
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Psychologie, Marketing & Ventes, Entrepreneuriat, Écriture, Communication
- Évaluation
- 4,35 sur 5
- Description
- The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.