David Ogilvy Livres

The private insights of the bestselling 'Father of Advertising', David Ogilvy

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania

The book is a facsimile reprint of an original antiquarian work, preserving its historical significance despite potential imperfections like marks and flawed pages. It aims to protect and promote important literature by providing an accessible, high-quality edition that remains true to the original text. This commitment highlights the cultural value of the work, ensuring that it continues to be available for readers and scholars alike.

The inside pilot's story of one of the most remarkable aircraft of the Second World War

This is the memoirs of one of the most important individuals in the aircraft preservation scene.