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Richly detailed and authoritative, this book explores the crash and comeback of the Saatchi brothers, who founded and ran the world's largest ad agency. It affords the first look at the newest and gaudiest of the global enterprises, a gossip lover's paradise, and a classic boardroom duel to the death. Includes eight pages of photos.
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Conflicting accounts : the creation and crash of the Saatchi & Saatchi advertising empire, Kevin Goldman
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Conflicting accounts : the creation and crash of the Saatchi & Saatchi advertising empire
- Langue
- Anglais
- Auteurs
- Kevin Goldman
- Publié
- 1997
- Format
- rigide
- ISBN10
- 0684815710
- ISBN13
- 9780684815718
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,25 sur 5
- Description
- Richly detailed and authoritative, this book explores the crash and comeback of the Saatchi brothers, who founded and ran the world's largest ad agency. It affords the first look at the newest and gaudiest of the global enterprises, a gossip lover's paradise, and a classic boardroom duel to the death. Includes eight pages of photos.