Kevin Goldman Livres

The narrative explores the dramatic journey of Saatchi and Saatchi, the world's largest advertising agency, detailing its rise, fall, and resurgence. Kevin Goldman delves into the lives of the agency's founders, Charles and Maurice Saatchi, highlighting Charles's reclusive brilliance as a creative force and Maurice's charismatic yet flawed leadership. The book provides an intricate portrayal of their contrasting personalities and the impact of their decisions on the agency's legacy in the advertising industry.

Richly detailed and authoritative, this book explores the crash and comeback of the Saatchi brothers, who founded and ran the world's largest ad agency. It affords the first look at the newest and gaudiest of the global enterprises, a gossip lover's paradise, and a classic boardroom duel to the death. Includes eight pages of photos.