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Innovative pricing strategies can significantly enhance revenue and profits beyond the traditional single-price model. This book explores various approaches, such as price discrimination, bundling, and dynamic pricing, emphasizing that no single strategy fits all situations. Through real-world examples like Sam's Club and Suddenlink Communications, it illustrates how different contexts require tailored pricing methods. By applying microeconomic theory, readers will learn to identify the conditions under which specific pricing strategies can thrive.
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How Strong Is Your Firm's Competitive Advantage, Second Edition, Daniel Marburger
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- Année de publication
- 2015
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