Political Reputation Management

The Strategy Myth

Auteurs

• Christian Schnee

Paramètres

• 214 pages
• 8 heures de lecture

• Affaires et économie
• Marketing et relations publiques
• Sciences politiques & Politique

En savoir plus sur le livre

The book explores the dynamics of political communication and reputation management in an environment marked by public distrust and critical media. Through interviews with prominent communicators and journalists, it reveals insights into the strategies employed by political parties to shape their public image and address perceptions. This examination challenges common assumptions about the necessity of strategic communication in politics, providing a nuanced understanding of how reputations are constructed and maintained.

Achat du livre

• Année de publication: 2015
• Reliure: (rigide)