Political Reputation Management

The Strategy Myth

Auteurs

• Christian Schnee

Paramètres

• 216 pages
• 8 heures de lecture

• Affaires et économie
• Marketing et relations publiques
• Sciences politiques & Politique

En savoir plus sur le livre

Exploring the dynamics of political communication, this book challenges the assumption that public distrust and critical media necessitate strategic reputation management by political parties. Through interviews with prominent communicators and journalists, it reveals insights into the actual practices and strategies employed in shaping political reputations. The analysis provides a deeper understanding of the relationship between media, public perception, and political strategy in today's competitive political landscape.

Achat du livre

• Année de publication: 2019
• Reliure: (souple)