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The essay discusses the evolving nature of industry competition, emphasizing the shift from firm-centric to supply chain-centric strategies. It highlights the importance of efficient global supply chain management in gaining competitive advantages, especially in saturated markets where production efficiency alone is insufficient. The text argues that high service quality through effective logistics processes is crucial for fast consumer response, which adds value for customers. It stresses the need for strong management focus on logistics and a well-defined strategy that aligns with both company capabilities and customer needs.
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Implementation of a logistics balanced scorecard, Christian Biewald
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- Année de publication
- 2013
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