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Focusing on the art of persuasive writing, a veteran copywriter shares insights on generating and capturing creative ideas for effective advertising. The guide covers crafting attention-grabbing headlines, building credibility in ads, and motivating readers to take action. It emphasizes learning from both successes and failures, providing principles and practical advice applicable across various advertising mediums and styles.
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Making Ads Pay, John Caples
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- Année de publication
- 2013
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