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Focusing on the art of copywriting, this guide provides valuable insights on generating and capturing ideas effectively. It emphasizes the importance of crafting compelling headlines, creating believable ads, and motivating readers to take action. Additionally, it encourages learning from both successes and failures. Readers will find a wealth of principles, procedures, and practical tips applicable to various advertising mediums and styles, making it an essential resource for aspiring and seasoned copywriters alike.
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Making Ads Pay, John Caples
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- Année de publication
- 2013
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